The key levers to building a highly valuable agency

He is Rory, and Rory works at The Wow Company, an accountancy firm that specialises in working with agencies with over £1m in turnover.

They do all of the things you expect your accountant to do. However, over the last few years, they’ve also been increasingly helping agencies prepare for an exit. They’ll touch on that in this article; hence, they’re discussing building a highly valuable agency.

Their annual BenchPress report have become a trusted resource for benchmarking agencies year after year. This year, nearly 700 agencies participated in their survey, providing valuable insights. In this article, they’ll be highlighting some of the key statistics from this year’s findings.

There’s no hard and fast rule for how it should look, but a healthy balance often involves roughly three distinct thirds. For example, if you have 15 clients, your top five might contribute around 60% of your total revenue.

Your second-largest five clients will likely contribute around 25% of your total revenue. Meanwhile, out of the 15, the smallest five clients will account for the remaining 15%. You may notice a similar distribution in your revenue breakdown.

If you’re looking to boost the value of your agency, whether you’re planning an exit in six months, two years, five years, or even a decade, it’s never too early to start preparing. If you’ve never had your agency valued or are considering the next steps, Rory highly recommends having a conversation with Wow.

This is what they do. They’ve got dozens of brilliant case studies of helping agency owners to successfully exit their agency. And so, they would love to chat to see if they can help you on that journey as well.

You can book a call with him by going to wowco.uk/rory or drop him an email if you have any questions. And Rory would be more than happy to share any other details about the 12 levers they’ve covered today.