How to scale your agency’s marketing

She is Claire, the founder of Chime Agency—a marketing agency dedicated to helping other agencies thrive. In this article, -she’ll share insights on how to effectively scale your agency’s marketing strategies as your business grows.

They all know that marketing your agency is really hard, and being able to show up consistently is very difficult, especially when managing the roller coaster of new business.

It’s hard to find the time and the resources to commit to it fully. Knowing where to put your limited resources and budgets and understanding how to scale your marketing as you grow is difficult.

Marketing should be a shared responsibility across your business. By embedding it into your processes early on— making it part of KPIs and team appraisals—you set a strong foundation for future growth. As your business scales and surpasses the million-pound turnover mark, this approach ensures you’re well-prepared to seamlessly bring in dedicated marketing resources.

If the whole team already has a culture of marketing a new business, it will make their job ten times easier. Then, as you grow again, you can start bringing additional support to your marketing manager, who’s already there internally.

You might consider hiring a more junior marketing manager who can grow with your business, especially if you bring in senior team members to provide guidance and mentorship. Alternatively, having a marketing manager onboard could free up your time, allowing you to focus on other areas of the business. Then, you bring in specialists as you need them to help you with specific strands of your marketing plan.

That’s how Claire would recommend structuring your marketing teams and budgets as your business scales. Earlier, they discussed key insights from their research that could help you strike the right balance between promoting your agency’s brand and building your personal founder brand.