How To Blend PPC And SEO For Your Clients - Puneet Vaghela - Adzooma
As a digital agency, you know the importance of blending PPC campaigns and SEO to best reach your clients' target audiences.
Which is more important? Search Engine Optimization or PPC ads?
While PPC ads offer quick results by targeting those already searching for specific terms, SEO efforts take a little more time but often yield longer-term organic benefits.
As a digital agency, you know the importance of blending PPC and SEO campaigns to best reach your clients' target audiences. By balancing their strengths, digital agencies can maximize the benefit of both strategies to create larger-scale success for their clients.
It's important to remember that both strategies have unique benefits, so digital agencies should strive to blend them together to achieve the most success for their clients. For example, PPC ad campaigns can be used to test the effectiveness of keyword data, and the resulting content ideas can then be optimized for organic search results. This way, you get the best of both worlds.
How to combine PPC and SEO to grow your agency?
Get the most out of your search engine marketing budget by combining SEO and PPC. Keyword unearthing, efficient positioning strategies, and data sharing are ways these two disciplines can help each other maximize your return on investment. However, the disciplines require different skill sets; Search Engine Optimization (SEO) and Pay Per Click (PPC) work together to provide a comprehensive approach to digital advertising.
Reaching the top of the search engine results pages is a goal for any Agency. You can identify new terms to optimize and improve your search engine optimization performance through careful keyword research. It's all about finding the right keywords relevant to your content and popular with users.
Listen to Puneet Vaghela from Adzooma to learn how to combine PPC and SEO for your customers. Here is an introduction to Adzooma's article in the Agency Growth Book.
"Many search engine marketers think about the best ways to combine their paid and organic efforts, but it's rare to see paid and organic teams working together towards a single goal.
Joining up your PPC and SEO strategies is the best way to utilize your SEM budgets efficiently and generate the maximum return for your investment. We have identified 3 key areas where PPC and SEO can work together:
Keyword Unearthing
Efficient Position Strategy
Data and Information Sharing
However, before we go into detail about these, we must see how SEO and PPC support each other. Although both disciplines require different skill sets, they work hand-in-hand to improve the overall performance of advertising on search engines. "
