Are Robots Eating Your Lunch? - Alejandra Tobon - Unbounce

Is Artificial Intelligence Taking Over Your Job?

AI is a game changer for digital agencies. With AI, much of the work that goes into providing a complete marketing solution can be automated in a way that was not possible before. This means digital agencies no longer have to spend hours and days creating campaigns from scratch - instead, they can use AI to quickly design a customized campaign based on a customer's goals and preferences.

But this also opens the door and levels the playing field for Brands too. Internal teams can leverage AI tools to create marketing solutions that might perform much better than before, creating competition between the internal marketing team's work and the digital agencies they might be working with.

This is where AI-powered agency tools like Unbounce come in. Their AI-based platform helps digital agencies create landing pages rapidly with just a few clicks. It also offers an AI optimization tool to ensure traffic is directed to the correct pages for each customer. With so much more under its belt, Unbounce can help agencies stay ahead of the curve and deliver greater client results.

Listen to Alejandra Tobon, Agency Success Manager of Unbounce, to learn more about how to use AI tools for your growth. Here is an introduction from her article in the Agency Growth Book:

"AI marketing tools might be your new biggest competitors

You've got new competition for your smaller clients: the clients themselves.

That's because small businesses are increasingly using artificial intelligence to get the most out of their marketing budget. From copywriting to keyword research and conversion optimization, AI-powered tools are helping these companies accomplish more on their own.

So how do you—the digital agency—stay relevant?

In Break Free: The State of AI Marketing for Small Business, we surveyed 400 companies with fewer than 100 employees to understand how they're using AI to tackle their biggest marketing challenges. What we learned is the marketing landscape for small businesses is changing—but there's a real opportunity for the agencies that change with it."