Getting the (Agency) basics right!

How can they ensure they get an agency working and running that gives them what we want? This is all linked to an audit called Hitting the Glass Ceiling, which focuses on smaller agencies and getting them to understand what they want.

They’ll explore the concept of complexity, followed by the principles of predictable, scalable growth—what Robert likes to call “the rules.”

At GYDA, they pride ourselves on acting like a radar, constantly gathering insights from hundreds of agencies. With up to 400 agencies under their guidance at any given time, they’re exposed to a wealth of information and diverse perspectives.

They aim to distil this knowledge and share what sets high-performing agencies apart. They’ll focus on what the breakthrough agencies are doing—the strategies and actions that drive their success. That’s the real challenge they’re here to address.

Think about value. Deliver customer experience. Think about value. Increase your prices. Increase your utilisation. Increase the value to clients. And also have a plan B in place.

Starting this week, think about how you can simplify the business. This month, think, why should people bother to buy from them? And how should they do that? And how can they make sure they do buy from them? And this quarter, get urgent, like they did in COVID. In COVID, everyone made really fast decisions, but they don’t seem to do that now. Get urgent.

So, here is a final thought from the great Ayrton Senna. You cannot overtake 15 cars in sunny weather, but you can when it’s raining.

And it is raining right now. Just look at the crises all around them. Look at the political, economic, and social turmoil that’s going on. You can stand out from the rest by being bold and agile and making things happen.