How to find, tell and sell your agency’s USP

His name’s Roland. Roland runs Treacle, and they specialise in helping agencies find, tell and sell their USP. As you all know, there are more and more agencies out there, with new ones entering the market all the time.

To prospects, all these agencies look similar, offer similar services, make similar claims, and have the same case studies. This means, as an agency leader, you end up having to compete on being cheaper, faster, nearer, or easier. But none of these are powerful positioning to work from. So they’re going to look at how to stand out.

Standing out is more than being edgy or having the brightest colour scheme. It’s a strategic play, a business decision about how to be unique. Finding that unique edge will help you attract the right clients, close more deals, control your pricing and processes, and more.

But it all hinges on the upfront strategy. The decision making. That’s the hard part. That’s where the war is won and lost, deciding what your USP is. Then, you can use this homepage framework as a nice starting point to present, tell, and sell your USP.

The whole point of finding, telling and selling your agency’s USP is so you can control your processes, command premium fees, and take control of your agency’s destiny, which is really important when you’re a smaller-scaling agency.

You need to use all the strategic advantages you can get.

That’s it.