Beyond lead generation: How agencies can grow their offering to maximize revenue potential

Rachel founded her first digital agency in the early days of social media what feels like a lifetime ago. With just a couple of friends, they knocked on doors, convincing businesses to let them manage their social media accounts. Back then, getting a small business to create a Facebook page let alone pay for it was no small feat.

Over time, they grew from serving mom-and-pop shops to working with major enterprises, while staying dedicated to their small business community. This journey eventually led her to vcita, where Rachel now work to deliver real value to the agencies Rachel once worked with.

vcita began as an easy-to-use business management solution created with small businesses in mind, and over the years, it has grown into the go-to platform for marketing agencies. While tailored specifically for the day-to-day needs of SMBs, the platform is delivered through agencies, enabling them to provide an extra layer of service and value and foster stronger, more impactful, connections with their small business clients.

One final point about pursuing these partnerships: be mindful of avoiding unnecessary overhead for your team. Implementing a new partnership can often involve significant effort, like training employees to sell a new solution or providing effective customer support. You may also need to invest heavily in developing a go-to-market strategy and managing the administrative complexities such collaborations bring.

To minimise these challenges, aim to partner with organisations that streamline the process for you offering a seamless, full-service experience. Ideally, your partner should reduce the burden on your team while delivering a strong return on investment. Choose wisely to ensure the partnership adds value without draining your resources.

Be a champion for the small business community. Small businesses are the backbone of our economy, and supporting them can have a profound impact. As an agency, you can play a pivotal role in their success, becoming the driving force behind their growth. Go beyond simply delivering leads position yourself as a true partner in their journey, empowering them to thrive and achieve long-term success.