B the 7 steps to breaking the 100k barrier: a robust step-by-step framework to smash through your revenue glass ceiling.

Here are the two principles for agency growth. The first principle is what you focus on grows. So think about that: what you focus on grows.

So, let’s say you focus on learning Facebook ads better; your results with Facebook ads will grow. Or if you focus on your client onboarding system for a season, your client experience will grow. So, the bottom line is that what you focus on grows, whether it’s positive or negative.

The second principle is a plug-and-play structure with a proven track record of achieving the desired outcome. This framework reduces trial and error, improves results, and increases speed. Chris wants this framework to do three things for you.

Chris wants you to be truly engaged with LinkedIn day in and day out, learn its intricacies, and become proficient. So, what is the one traffic source you will focus on? You can consider some options here: free, paid, and partnership. What’s going to be that one traffic source that you’re going to focus on?

Step seven is to fine-tune this over one year.

So, you want to commit to continuously improving the entire system over the course of a year. Remember, don’t quit before the breakthrough comes. Often, you put in all this time, energy, and effort, yet you don’t see the movement right away. So, don’t give up. Keep improving. Keep tweaking the system, and you’ll get it over the course of a year.

And a few final thoughts about running an agency. Running your agency is an incredible way to live a life of freedom and make an impact. However, the journey is not for the faint-hearted. If you’ve been at it for a year or even six months, you know exactly what Chris means. Whatever you do, don’t embark on this journey alone.