Marcel Petitpas

Agency Coaches
Written By System Admin

About Marcel

Aside from co-founding Parakeeto and Marcel is the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.

Website: https://parakeeto.com/
Linkedin: https://www.linkedin.com/in/marcelpetitpas/

More from Marcel:

Featured
Escaping the cycle of insolvency: How to predict and improve your agency’s profitability
Marcel Petitpas, AGB
Escaping the cycle of insolvency: How to predict and improve your agency’s profitability
Marcel Petitpas, AGB

Marcel Petitpas reveals how agencies can predict and improve profitability by tracking three core metrics. With the right clarity and measurement, you can escape insolvency cycles and steer your business toward financial stability.

Marcel Petitpas, AGB
Agency Mechanics: Resource Planning & Utilisation Maximisation
agency coach, agency growth tips, profitability, Marcel Petitpas
Agency Mechanics: Resource Planning & Utilisation Maximisation
agency coach, agency growth tips, profitability, Marcel Petitpas

If you run a digital agency, you and your team probably find yourselves trying to forecast for the future, answering questions like:

“What if we get this client?”, “When will we need to hire our next designer?”, “How many more clients can we bring on with our current team?”

While answering these questions in practice may seem simple, you’ve probably come to understand that it isn’t easy. The resource “plan” is a moving target that’s changing all the time. Once again, we turned to Marcel for advice, and not to anyone’s surprise, he did a stellar job of putting things into context.

agency coach, agency growth tips, profitability, Marcel Petitpas
Profitability 101 for Ecommerce Agencies
Ecommerce Agencies, profitability, agency growth tips, Marcel Petitpas
Profitability 101 for Ecommerce Agencies
Ecommerce Agencies, profitability, agency growth tips, Marcel Petitpas

As the Ecommerce space continues to thrive and more agencies shift their focus to the Ecommerce niche, those selling websites and marketing services to Ecommerce brands may be feeling the pressure of increased competition. The rapid pace of the technology ecosystem, the growing in-house capabilities of brands, the ever-changing advertising algorithms, and the rising cost of talent all contribute to this challenging landscape.

Ecommerce Agencies, profitability, agency growth tips, Marcel Petitpas
Pricing Pass-Through Services Profitably
profitability, management, Marcel Petitpas
Pricing Pass-Through Services Profitably
profitability, management, Marcel Petitpas

Have you ever found yourself pondering the best way to price pass-through or white-labeled services? Should you apply Markup to it? If so, how much Markup should you apply? How do you ensure that you’re making enough profit on pass-through expenses? What’s the difference between pricing pass-through services and the work we do in-house?

profitability, management, Marcel Petitpas
How can agencies make the best use of AI marketing tools? 10 Steps to Mastering the AI Revolution
AI, artificial intelligence, AI for agencies, Marcel Petitpas, Alejandra Tobon
How can agencies make the best use of AI marketing tools? 10 Steps to Mastering the AI Revolution
AI, artificial intelligence, AI for agencies, Marcel Petitpas, Alejandra Tobon

As the ever-changing marketing landscape continues to evolve, it is imperative for agencies to embrace new technologies to remain competitive. Every year there are new market trends, new tools or new ways of working that'll create a buzz in the marketing world, and digital agencies are almost guaranteed to be among the early adopters.

AI, artificial intelligence, AI for agencies, Marcel Petitpas, Alejandra Tobon
How Do Agencies Make Money? - Marcel Petitpas
agency growth book, AGB, Marcel Petitpas
How Do Agencies Make Money? - Marcel Petitpas
agency growth book, AGB, Marcel Petitpas

Like any other service business, marketing agencies make money by charging clients for their services. The digital agency model consists of three main components: strategy, creativity and technology. Agencies are paid through various hourly and project-based fee structures, or a value-based pricing model depending on the scope of work and complexity of the project.

agency growth book, AGB, Marcel Petitpas
What does an Agency Coach do?
agency coach, AGB, agency growth book, agency growth, AGBP, Jonathan Leafe, Chris Simmance, Jody Sutter, Karl Sakas, Kelly Campbell, Jason Swenk, Marcel Petitpas
What does an Agency Coach do?
agency coach, AGB, agency growth book, agency growth, AGBP, Jonathan Leafe, Chris Simmance, Jody Sutter, Karl Sakas, Kelly Campbell, Jason Swenk, Marcel Petitpas

Growth is a great thing, but it can also bring about new challenges for businesses. As your agency scales and grows, you may find that you're faced with challenges you've never faced before, or you find yourself in situations you've never been in before. This is completely normal, you're not the first and won't be the last agency owner that experiences this.

agency coach, AGB, agency growth book, agency growth, AGBP, Jonathan Leafe, Chris Simmance, Jody Sutter, Karl Sakas, Kelly Campbell, Jason Swenk, Marcel Petitpas
How to Grow Your Agency? Ten quick tips you can use to unlock true Agency Growth at scale
agency growth, digital agency, growth marketing, Dr. Barış Onay, agency growth tips, Lee Goff, Jody Sutter, Christian Banach, Jason Swenk, Nikole Mackenzie, Roland Gurney, Peter Czapp, Marcel Petitpas, Ezgi Ada, Sean Leonard
How to Grow Your Agency? Ten quick tips you can use to unlock true Agency Growth at scale
agency growth, digital agency, growth marketing, Dr. Barış Onay, agency growth tips, Lee Goff, Jody Sutter, Christian Banach, Jason Swenk, Nikole Mackenzie, Roland Gurney, Peter Czapp, Marcel Petitpas, Ezgi Ada, Sean Leonard

Growing a Digital Agency as a business is hard. You start out with one or two customers that want the world from you, even if you’ve agreed to provide much less than that. You want to keep your niche and develop from there but to win more business you find yourself jumping in every direction.

agency growth, digital agency, growth marketing, Dr. Barış Onay, agency growth tips, Lee Goff, Jody Sutter, Christian Banach, Jason Swenk, Nikole Mackenzie, Roland Gurney, Peter Czapp, Marcel Petitpas, Ezgi Ada, Sean Leonard
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