About Kristen
With over 20 years of agency experience, Kristen Kelly began her career in account and project management and currently serves as the Managing Director and Agency CFO at Parakeeto. Having worked in B2B and B2C agencies of all sizes, she specializes in streamlining processes and scaling teams. Her primary focus lies at the intersection of finance and operations: optimizing unit economics, pricing, utilization, and delivery models. Bridging the gap between sales, operations, and finance teams to solve complex problems at their source, Kristen guides growing agencies in reaching operational maturity and achieving sustainable profitability.
