Paula Fernández

About Monica

Paula Fernández is Founder and Director of ADVANCE AdTech, an independent marketing measurement company that combines advanced analytics and technology to help agencies and advertisers understand what drives their business results. Its ongoing strategic and tactical recommendations help clients make the most of their investment. Paula has worked in media measurement for 25 years, building new effectiveness services at Omnicom, WPP , IPG and Captify across the UK, US, Spain and Latin America.

Website: https://advance-adtech.com

LinkedIn: https://www.linkedin.com/in/paula-fernandez-3118aa7/

Hear Paola speak at The Agency Growth Summit 2026

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