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We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Avoiding The Conversion Trap: A Guide to Optimised Cross-Border Payments for Ecommerce Agencies
It’s exciting when your clients start buying and selling inventory overseas — it means growth for them and a new headache for you. That’s because they could be paying over the odds for FX rates, ultimately undermining any hard-won customer conversion and slicing down the profit margin. You can’t treat cross-border payments the same way you treat domestic payments, after all.
The Different Types of Financial Budgets for Agencies
Agency owners are typically known for many positive traits: entrepreneurial drive, subject matter expertise, and care for team culture. One thing, however, Dave has rarely come across is ‘financial guru’.
When Dave Bunce became the VP of Finance (and later COO) at one of Canada’s largest independent agencies, he saw firsthand the importance of stringent financial planning and monitoring to ensure the growth of the agency was sustainable.
Leadership in Ecommerce Agencies and Why Empathetic Leadership is The Way Forward
In the rapidly evolving world of Ecommerce, the phrase “What got you here won’t get you there” couldn’t be more relevant. Aspiring to grow your Ecommerce venture? It’s imperative to recognize that your personal growth as a leader plays a pivotal role. In the fast-paced world of Ecommerce, effective leadership is the cornerstone of success. This blog post delves into why being an effective leader is paramount for success in the e-commerce landscape and explores the skills necessary to excel.
Cash Flow Management and Accounting Best Practices for PPC Agencies
Cash flow is the lifeblood of every business, including PPC agencies. It fuels growth and keeps operations running smoothly. However, managing cash flow can be challenging for PPC agencies, especially if they are paying for expenses on behalf of their clients. Nikole Mackenzie (Founder of Momentum Accounting) takes the virtual stage once again at our PPC Agency Book launch event, where she discusses how PPC agencies can address cash flow challenges and implement accounting best practices to maintain a healthy financial position.
Profitably Selling PPC Services to Prospects: A Guide for Agencies
PPC advertising has become an integral aspect of digital marketing for businesses, regardless of their size. For agencies, offering PPC services can unlock a profitable revenue stream. However, it is essential to approach the sales process strategically to guarantee profitability and achieve success. This guide presents a valuable six-step framework to effectively position, market, and sell PPC services to potential clients.