The non-profit agency

The purpose of this article is not to suggest that they all go and live in a hut on the top of a hill and not have any belongings or that they all need to be martyrs and sacrifice themselves for the cause or anything like that.

This approach represents a form of philanthropy tailored for capitalists, and Tom believes it’s a model that aligns with multiple goals—benefiting not just individuals, but also their teams, clients, and everyone they collaborate with. The message here isn’t about urging people to give away all their profits. That’s not the point. Instead, it’s about finding a balance that serves the greater good while supporting their shared success.

First, here is some background about them. They’re a travel marketing agency based in Yorkshire, UK.

They supported a children’s rescue centre for a year and they’ve rebuilt a school in Nepal. They’re three years in. They’ve got a long way to go, lots more targets and things that they want to do, but it’s been very satisfying journey along the way.

And then finally, a bit of a quote. This is a Maya Angelou quote, but people will forget what you said. People will forget what you did, but people will never forget how you made them feel.

To him, that is a competitive advantage. So they make people feel good about working with them and that is a competitive advantage that sets their agency apart and has been a lever for their own growth and lots of other positive aspects besides. So yeah, if that rings a chord, strikes a chord, tap him up.