Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
S1-E9: The Personality of Purpose, Mark Griffin & Neil Turnham, PurposeFused
The founders of Purposefused, Mark and Neil show us a framework on defining Brand Purpose through Personality.
Leading with Purpose: How Well Are You Exhibiting These 7 Traits, to Lead Your People, Brands and Company with Purpose?
Purpose is all about people. Purpose comes to life through people, through their personalities, passions, impact, and interactions. In the context of a brand or organization, people are stakeholders – employees, consumers, clients, investors, community, causes.
Brands Doing Good: An Introduction to Cause Fusion, as the Next Frontier beyond Cause Marketing
For companies and brands who already have a successful track record of Cause Marketing, or for those starting out, Cause Fusion is a strong consideration to take things to the next level.
Exceed Your Brand’s Promise Through Purpose-driven Collaboration
Now that your brand purpose has met (and will continue to meet) the 3As test (authenticity, alignment, and advancement) as a solid fit within the organization, how can you convene stakeholders around the brand?
Integrate These “3A’s” for Your Brand to Live with Purpose and Drive Sustainable Growth
To illustrate how purpose drives performance, PurposeFused has developed a ‘3As model’ that details why organizations need to ensure that their brand purpose is: 1. Authentic, 2. Aligned and 3. Advancing.
Making Your Brand Promise Authentic: It Needs To Reflect Your Company Purpose and your People’s Aspirations
Firstly, it is important to state that every company has a purpose, just as every individual has a purpose. A purpose can be effectively embedded at any stage in a company’s existence but first it has to be discovered, then articulated in a way that resonates with your people and is clearly understood by everyone. If it isn’t, it will merely be window-dressing.