Feed
We are blessed to host some of the most important experts in the world of Digital Agencies, Media and Business Consulting. We post video blogs of every session on our Feed below where you’ll find world-class content on how to grow your agency.
Optimising Your Agency's Capacity Planning
Time and money are two things that agencies don't want to waste. Optimising your capacity planning can help you get on top of both.
Putting it simply, capacity planning is the process of matching your agency's resources and capabilities with your expected workload. With a proper strategy in place, you'll know when your team can take on more work, when you should look for a new hire, and even if you're utilising your team optimally.
Why Do They Call Them Soft Skills When They Are Really Hard?
The often overlooked Soft Skills are brought front and centre by no other than Clair Heaviside, the co-founder and creative director of Serotonin, a multi-award-winning digital agency based in Manchester’s Northern Quarter.
In 2018, Claire quit her agency job and started a business. In her words, she wanted to see what would happen. After, as many would relate, being on the receiving end of some pretty toxic leadership, Clair wanted to see if she could grow a business that thrived on something different.
M&A Secrets: An Insider’s View On How To Maximise Your Exit Value
Felix Velarde, a seasoned agency founder and CEO, joined us at our Agency Growth Summit, in December 2023.
Drawing from his experience of founding, selling, and scaling multiple agencies, Felix offers valuable insights into the M&A process, and insider secrets on maximising agency exit value for the AGE community.
Building A Sustainable and Successful Agency
As the Editor-in-chief of our Agency Growth Book 2024 publication, Jonathan took the virtual stage multiple times in our packed 2023 calendar, shaping the strategy behind assembling the carefully curated growth book comprising practical management and leadership resources for agency owners and leaders.
The 9 Agency Essentials For Best-In-Class Client Service In 2024
In today's saturated agency landscape with high turnover rates, exceptional client service isn't a choice anymore; it's a necessity for agencies aiming to retain accounts, enhance lifetime value, and foster sustainable growth in 2024 and beyond.
With increasing demands and abundant options, clients swiftly change providers when expectations aren't met. To cultivate lasting relationships, agencies must consistently exceed service expectations and offer strategic value, not just task execution. Avoiding a revolving door of clients requires establishing and maintaining top-notch client service consistently throughout your team.
Emotional Intelligence: The Key To Success In Your Digital Agency
Enhancing your emotional intelligence (EQ) can significantly improve your leadership abilities. It empowers you to effectively lead your team, engage new prospects, and foster strong relationships with existing clients. You can build fantastic relationships with clients and team members at your agency with enhanced emotional intelligence and people skills. Remember, these skills account for 85% of job success after all. Happy, loyal clients will do more work with you. And a happy, loyal team will help your digital agency to succeed.
Mental Health And Wellbeing In The Creative Industry
Together with industry professionals, mental health experts, and organizations, Andy conducted the largest study ever on mental health in the creative, media, and marketing industries. This groundbreaking study, named Mentally-Healthy, included nearly 2,000 participants from Australia and New Zealand. With over 20 years of experience in creative, media, and marketing, he has worked on both the client and agency sides. Andy has even founded his own agency, won prestigious awards, and gained invaluable insights from his time in the UK and Australia.
Key Elements To Build True Agency Leadership Skills
As leaders in our agencies, we find ourselves at the crossroads of these transformations, entrusted with guiding our teams through this dynamic landscape. While management tools and techniques can be acquired through formal training and hands-on experience, leadership is a more intricate skill. It is rooted in resilience and adaptability, and true leaders don't merely react to change; they anticipate it, embrace it, and skillfully guide their teams forward.
Back To The Office (or Not) - Navigating Hybrid And Remote Work as a Digital Agency Leader
Tune in to Lara's captivating opening speech at the Agency Growth Summit 2024 as we delve into the evolving landscape of agency leadership in the aftermath of the pandemic. Choosing between hybrid, remote, and in-office work models is a critical decision for your agency. However, the right model solely depends on what is best for your agency, clients, and team.
Delivering Outstanding Value for Ecommerce Brands: Building An Agency Retention Marketing Department
With Customer Acquisition Costs (CACs) increasingly expensive in this current market, this strategy kills profit margins as merchants repeatedly pay for the same eyes. Measuring new customer acquisition with a retention marketing strategy allows brands to keep the conversation going with their customers - at a fraction of the cost. As such, merchants are now, more than ever, engaging in retention marketing strategies and employing agencies to execute them.
Unlocking Growth: The Power of Partnerships for Ecommerce Agencies
We listened to Karolina's insightful session on cultivating scalable growth through nurturing partnerships. This particular aspect is often overlooked due to lack of clarity and focus, but Karolina ensures establishing practical boundaries and a methodical approach to help Ecommerce agencies incorporate partnerships into their "Scalable Growth" equation.
Michelin Star Delivery for Ecommerce Agencies
In the digital Ecommerce agency kitchen, it is crucial to ensure that your team is well-prepared for success. By having the appropriate tools and processes in place, you can create projects that not only satisfy your clients and customers but also bring them joy. Similar to a skilled chef, with the right tools, you have the freedom to experiment and refine your recipes to achieve even more delightful results. So, let's dive in and start cooking up some greatness!
The Different Types of Financial Budgets for Agencies
Agency owners are typically known for many positive traits: entrepreneurial drive, subject matter expertise, and care for team culture. One thing, however, Dave has rarely come across is ‘financial guru’.
When Dave Bunce became the VP of Finance (and later COO) at one of Canada’s largest independent agencies, he saw firsthand the importance of stringent financial planning and monitoring to ensure the growth of the agency was sustainable.
Making The Numbers Work - Pricing and Margins for Profitability
Many agency owners embark on their entrepreneurial journey fueled by their passion, seeking to not only pursue what they love but also gain control, freedom, and financial independence. However, this pursuit comes with inherent risks as they navigate unfamiliar territories such as sales, people management, delivering exceptional products, and identifying opportunities for further growth.
Unlocking the Potential of Custom Audiences: A Path to 10x Your Ads Performance
In the dynamic world of digital marketing, staying at the forefront of trends and strategies is imperative for businesses aiming to thrive in the online arena. Artificial Intelligence (AI) is prevailing and has become a part of our everyday lives quickly this year. This has changed how we work, interact, write content, and even manage our advertising campaigns.
Profitably Selling PPC Services to Prospects: A Guide for Agencies
PPC advertising has become an integral aspect of digital marketing for businesses, regardless of their size. For agencies, offering PPC services can unlock a profitable revenue stream. However, it is essential to approach the sales process strategically to guarantee profitability and achieve success. This guide presents a valuable six-step framework to effectively position, market, and sell PPC services to potential clients.
The Definitive Guide to Marketing Agency Leadership
Everything you need to know about leadership in a marketing agency setting: from creating your vision and planning the journey to delivering feedback effectively and keeping people accountable. We'll cover the marketing and agency strategies to help you articulate your agency's vision.
What does an Agency Coach do?
Growth is a great thing, but it can also bring about new challenges for businesses. As your agency scales and grows, you may find that you're faced with challenges you've never faced before, or you find yourself in situations you've never been in before. This is completely normal, you're not the first and won't be the last agency owner that experiences this.
What kind of agency are you?
Marketing and Creative Agencies are fairly easy to categorise. Whether you’re in digital, design or marketing, the chances are that you will recognise yourself here.
Jonathan Leafe
Are you a Farmer or a Hunter?
I read a blog recently, and it maintained that all agencies should go hunting more. I fundamentally disagree. Hunting even sounds wrong to me. Here’s why.
Jonathan Leafe