Solid foundations for your future agency

He is Chris Bantock, founder of The Agency Adventure. Their mission is to empower small and medium-sized agencies to evolve into their best selves and ensure they’re prepared for the future. In this article, Chris wants to share a practical framework to help you develop and grow your agency, equipping it to thrive in the years ahead.

Martin Luther King shared a powerful dream with the world. Now, imagine your vision: a future where your agency operates seamlessly without requiring your constant involvement in every discussion or decision. Picture a business that consistently achieves your goals while giving you the freedom to focus on what truly matters.

Imagine an agency where leads flow in consistently, opportunities seamlessly turn into business, and every project is delivered on time, within budget, and without a hitch. Sounds like perfection, doesn’t it? Perhaps even impossible? You might be thinking, “That could never happen.” But what if it could? What if you could build a business that works for you instead of the other way around? In this article, Chris wants to introduce you to a framework designed to help you on that journey toward creating a more efficient and successful agency.

Leadership is not a set of clothes that you put on each morning, but it is a mindset. It’s a way of being. And it’s skills that can be learned.

A big part of leadership is leading the organisation from being owner-led to brand-led and empowering a team as you go. You know, moving from that Teepe organisation through to brand-led organisation.

At some point, you’ll establish a leadership team, but it doesn’t need to be large. It could simply consist of you, one other key person, alongside your core employees and freelancers. This streamlined approach represents the model for the agency of the future.